But with inbox filtering becoming more and more sophisticated, you’ll need to put in some added effort to make sure that your message gets noticed. Worry not, we’ve compiled a handy guide for how your email can standout in an increasingly cluttered inbox.
Here are our five golden tips for how to cultivate the perfect email to get the most clicks from your clients:
After you’ve spent all that time crafting your perfect email, the last thing you want to have happen is for it to end up in your audience’s spam folder. Having certain words like free, percent (%), help & buy in your title can trigger inbox filters and send your email to your user’s spam folder. This means that you’ll have to be a little creative in your title’s construction and do a little research as to what words are best to avoid.
The main point of your email is to captivate your audience into getting to know your business better, and take the next step to becoming a loyal customer. People don’t have the time to read long paragraphs in their inbox. Use your email as a preview for what your customers can expect to see on your website so that they’ll be tempted to click onto your site to learn more. Consider using numbered lists or bullet points for easier readability.
The time of day that you send your email can play a big role in its success rate. The ideal time to send emails differs from business to business, but generally speaking most people send their mails on weekday afternoons. Like your titles, testing the timing that you send your emails can work wonders. Consider sending your emails out in two batches to see what day or time has a higher open rate.
Email timing isn’t only about time of day. When sending an email it’s important to keep your communication consistent. Just hosted an event? Send a prompt followup email. Accepting donations? Who wouldn’t appreciate a timely thank you note. Catching your audience while your relationship is still fresh can beef up your rapport with your clients and make them life-long supporters.